From how you do your grocery shopping to how you invest your recreation time, it’s a dependable fact that current technology and social media are having intense effects on your lifestyle.
So how have these two forces worked their style into the Indian political scenario?
Government and political movements are usually low-tech activities, which it all the more surprising looks, that modern tech innovation and social media are impacting our consumption of political campaigns in such paramount and far-reaching ways.
The 2008 U.S. presidential crusade drew the attention of the world. In the consequence, the Obama fight’s utilization of Facebook, YouTube and Twitter were generally credited with helping secure the noteworthy triumph of President Barack Obama.
Politics and Social Media
One of the most significant changes that internet technology has brought to the creation of political campaigns is the nature of the kinship between the media, the electors, and the politician themselves. For better or worse, real-time discourse is a nearly daily occurrence for volunteers and politicians; voters can now immerse themselves more than ever in political movements.
Major political parties like AAP, BJP and the political efforts like “Donate Your Tweet” and “Chai Pe Charcha” have thoroughly benefited from the increasing prevalence of social media platforms, letting people who can’t be there, due to geographic or monetary reasons, to unite with the movement. Delhi 2013 Elections proved to be the most social election ever in India, paving way for a new political party AAP, making profound changes in the Indian political environment.
Live TV losing ground to new technologies
Political parties realized that campaigns can’t merely rely on running ads on live TV if they require reaching younger voters under the age of 30. The challenge for campaigns was to take on this group in mediums outside of live television and for campaigns to diversify their communications channels.
The 2014 election year reflects the major political campaigns make innovative use of Social Media technology for get-out-and-vote initiatives. It also used twitter trends and social media advertising to push voters to polling booths.
Social Media and Indian Youth:
Social Media is playing an important part in generating political interests in Indian youth that has never been seen before. A social media campaign run by the Electoral Commission drew record levels of voter registration and turnout in elections held in four Indian states, including the capital, New Delhi, in November and December last year.
There are more than 200 million Internet users in India. Big chunk of this comprises of young and mobile urban residents. This demographic is also socially engaged, making for the highest Twitter and Facebook usage in the world, outside of the United States, according to Alexa. Of 790 million eligible voters in India, some 160 million are first-time voters between the ages of 18 and 24 years old. These numbers might justify the social push by political parties as a persuasion tool.
Social Media and Abuse:
Lately, a bit of high-profile political parties have partnered with PR firms and Digital Media agencies to bolster the availability of their political agendas and presence on real-time basis. Twitter has been exploited immensely, resulting in trending wars and trends hijacking with more 1000 tweets in just few minutes. Social Media has been subjected to significant abuse, with some political leaders have been accused of boosting their apparent popularity of social media with legions of followers who don’t even exist and of using social media to slander their opponents.
The bottom course is this: technology and politics, once an unlikely coupling, are making for huge changes to Indian voters. Have you witnessed any changes to the political scenario as an Indian voter?