Pro Marketing Tips to Increase Facebook Engagement

Think back when the number of fans your Facebook page had been the most important facial expression of social media? I’ve observed that most of online businesses focus too much on the number of Facebook fans their competitor has rather than how engaging their community is.

Whether you have 1,000 or 1,00,000 Facebook Fans, only a fraction of your posts reaches your audience. The question of how to increase an organization’s Facebook Fan Page engagement has always been a hot topic discussed over the past few years.

Together, we’ll learn how to prepare a strategy to build a business Facebook page an interactive medium to engage with its fans.

  1. Understanding Engagement Rate:  The engagement rate of your Facebook page refers to how much your fans engage with your posts in terms of likes, comments and shares. Here’s a technical aspects of counting on your Facebook Page engagement rate:

              Engagement Rate= Total Likes + Comments + Shares / Total Fans

  1. Getting Personal:  The first way to increase engagement is to make sure you truly understand your Fans and know what they are interested in. If and when it’s possible, find time to interact with your fans so they feel included. Your community wants to get to know you and wants to be able to relate to you and your company.
  2. Role of Visuals:  When you mix a great status update with a fantastic image, you will boost your posts’ likes– rather than placing a simple fact as simply text, turn it into a little image, or post inspirational or interesting pics/videos that can pull attention and pursuit.
  3. Keep it Short and Simple:  Stick to the point and the old saying that less is more. The shorter the status update, the likelier it is to be interacted with. If you use 110 characters or less, there is a 65% higher engagement than longer posts. Fans do not like to do the math to understand a post.
  4. Posting Standards:  Studies show that content posted before or after working hours have a higher rate of participation. Placing 3 or 4 quality materials will receive more likes and comments than posting more often with lower quality. Don’t forget to adjust numbers for audience size and organization
  5. Include Call to Action:  The easiest way to get your audience to do what you want them to do? – Asking for likes has a hefty impact on increasing likes, as is asking for comments, though the latter does occur at the cost of likes.
  6. Call for Questions:  Asking simple questions is another neat way to learn about your Fans, while driving interaction at the same time. Ask questions, but for crying out loud, not more than a few per day. Be genuine and creative. Let your random questions be enjoyable. Not something you draw out of a hat to increase your involvement.
  7. Utilizing Facebook features: Using Facebook’s features such as Facebook apps, Facebook offers, pinning posts and highlighting the posts keeps your page fresh, active and engaging.
  8. Have Fun with Content:  People use Facebook to get social and learn, and if you’re able to entertain and inform in your posts, you will get more shares, comments and likes. Using humor on Facebook is an outstanding means to stimulate interaction.
  9. Gamifying Community:  Facebook games engage people’s competitive nature and can grow your brand’s reach. People enjoy to find out their names highlighted in the community, so commit them that chance with a Facebook photo contest, Leaderboards games.

I have been using these tips for developing efficient, interactive and entertaining Facebook page for brands I’ve enjoyed working out with. Once the interactions begin, make sure to following up with your fans and respond to them to improve the quality of your relationships!

Now it’s your turn: Feel free to share tips and suggestions that help boost engagement for your Company Facebook Page!


My six step approach to Content Marketing

With the increasing importance of content to commercial success online, content is not something to pull up stakes to an intern; it takes a strategy to ensure it really supports marketing.

Like all marketing activities, the objective of content marketing is to convert prospects into customers and establish more loyal and relevant relationships with existing audience. While the ultimate goal is to drive increased revenue for companies, content marketing is more focussed on presenting information and advice that enrich people’s lives.

Here’s a six step approach to a business content marketing strategy that I have been following since past few years.

Theme selection: define what you want to be celebrated for. There is a content overload in the world. Your content must be valuable by educating or informing the audience on a deeper level. The magic occurs when you encounter a subject you are knowledgeable in and that the market is still waiting for. Choose your content domains smartly and be consistent in your selection.

Content conversion strategy: content marketing has to contribute to an increase in revenues. Think upfront about where conversion should take place. Define a top conversion point and lead people to this point through your content. Make sure you are not using your content marketing strategy as a hybrid sales strategy; readers will look properly through this and click away from your website in search for conversions.

Content planning: once you have defined the themes and the conversion strategy, create an editorial calendar. Put up a roadmap so you recognize when and where content will be dealt. If you’re too busy to run the program yourself, assign a member of your team to prepare it for you. Streamline the content calendar with all other marketing actions in order to increase impact.

Create shareable content: once the content is established, people will respond to it. Be candid to this engagement from your audience and be ready to answer questions or to give feedback. Good content does not constantly has to be entertaining, but humans learn in an inborn appreciation for the content that induces them to cringe, laugh, or cry. Users also tend to discuss and share content a lot more when it impresses them on an emotional level.

Facilitate content conversation: The content needs to be easy to share and worth sharing. You require to remain in front of your audience as much as possible, without being an irritation.Masses tend to broadcast content that is positive, relevant, appealing and contains a benefit. Don’t be afraid to filter out what isn’t working and write more about the subjects that are gaining traction. Take that into account during the creation of the content.

Measure success: the moment the content strategy is up and running you can measure its impact through a set of relevant KPIs. As you work to push out timely content, look at performance and engagement based on analytical data, not common sense assumptions.

The recipe for success is simple: provide people the information they desire, when they want it, and where they want it. Yet, in reality, following this formula can be difficult and complex. Even so, I am following these 6 steps in approach to content marketing, helping me creating successful content strategies for brands I work with.

The Targets of Modern Day Content Marketing

Content marketing has already been acknowledged as one of the key challenges companies facing these days in their communication strategy. Most companies realize the need to change their communication model due to the increased influence of social media and their competitor’s web presence. Top marketing managers of these companies are busy finding ways to become more responsive towards questions and feedback’s from consumers on social networking sites like Facebook and Twitter.

Companies as well realize that they should not just be proactive in distributing with their customers, but regularly feed customers with conversation-worthy content. The latter is the main problem while approaching customers. Most companies don’t know what content marketing means and how it can be leveraged to achieve business objectives.

In this part, I would like to share my experience on why content marketing could be enforced in whatever sort of business.

Here are the objectives to achieve with content marketing.

  • Being recognized as subject matter expert: Being aware of the latest trends, tools and technologies lead to innovation and keeps you ahead of your competition. Your clients are invariably looking for more in terms of comfort, satisfaction and quality to enhance their lifestyle and ease. Being relevant and coherent with your content marketing model will enhance the brand positioning and will assist you to be recognized as an expert in your area of occupation and therefore will increase worldwide awareness of your brand.
  • Building healthy relations with your customers: Sharing new and fresh content at regular intervals is a must to build effective content marketing model. This will not simply encourage your customers to stay in contact with your brand but will also open a door for positive feedback and recommendations. Supplying them with information that is relevant, interesting and useful is often conceived as result driven strategy in the long-term as compared to bothering them with new offers and coupons every other day. Offering relevant and valuable content in terms of marketing collaterals will make it more acceptable to establish a promotion every once in a while.
  • Grow business by drawing in new customers: Like they say bad feedback reaches thousand and nice feedback reaches fewer. Your content is usually shared with existing customers and fans. If the content is strong enough, it will reach new sets of customers in the form of your customer’s family, friends and colleagues. This is how community is built and content plays a central part in getting contacts with young people. Solid and creative content arouses the curiosity of young panoramas, which progresses to them want to learn more about your brand and your offerings. In the end, content marketing should lead to an increase in business.
  • Converting customers into brand influencers: Just a quality and price competitive product is not enough to satisfy a client these days, your competitor might also be doing the same and it won’t guarantee his loyalty towards your mark. Your marketing objectives should be such that it can fulfil the customer’s emotional needs as comfortably. Informed customers convert into brand influencers.
  • Increasing online reach: Finally, strong and relevant content will automatically ensure that your company receives a more extensive reach on the internet and makes a substantial brand. This will increase visibility for your content and increase its impact. A wider online reach makes it easier to accomplish the first three objectives mentioned above.

Hope this piece of content help you in building successful content marketing model as the same has been helpful to me in leading successful marketing efforts for the brand with whom I have worked with. You may also share your experience while dealing with your customers or anything that I may add to this post.